Data has presented itself in an unprecedented way. The challenges it brings to us of course also creates opportunities for global strategy taking advantage of social networking platforms. Cost effectively, utilise dynamic branding with groups’ blogs, Twitter, Facebook, Myspace, podcasting and videocasting, video sharing like YouTube of multi-user dimensions. From promoting engagement and relationships, to reinforcing the idea of content marketers.Interestingly, these digital channels are now linked together for their effectiveness!